Overview
TrueUp
Trajectory Score
64
/100
Business
Marketing analytics and attribution
Founded
16 years ago
2011
Employees
1,200
Valuation
$2.7 billion
Company type
Private - Venture-Backed
AppsFlyer is a Marketing analytics and attribution company with 56 job openings. It is currently valued at $2.7 billion as a private company. 1,200 people work at AppsFlyer. The company was founded in 2011.
Company grid
Employee happiness →
Growth →
🚀
🐢
😊
😟
Jobs
Open jobs
56
Top Job Categories
Jobs
1.
Engineering (Software)
10
(18%)
2.
Sales
10
(18%)
3.
Customer Success
8
(14%)
4.
Business Development & Partnerships
6
(11%)
5.
Business Operations & Program Management
6
(11%)
Top Job Locations
Jobs
1.
🇮🇱 Israel
22
(39%)
2.
🇮🇱 Tel Aviv, Israel
21
(38%)
3.
🇺🇸 United States
9
(16%)
4.
🇨🇳 China
6
(11%)
5.
🇺🇸 San Francisco Bay Area
6
(11%)
Top Tech/Tools Mentioned
Jobs
1.
SQL
17
(30%)
2.
AWS
11
(20%)
3.
Salesforce
10
(18%)
4.
BigQuery
8
(14%)
5.
Python
8
(14%)
Financials
Valuation
$2.7billion
Tech Unicorn
Last round - Jun 2026
Most recent funding
1 month ago ($1.0 billion)
Total funding
$1.3 billion
Actual value 'created' (valuation - total funding)
+$1.4 billion
Lead Investor - Series A
Pitango VC
Valuation per employee
$2.3 million
Products
Notable customers
Culture
Employee sentiment
Would recommend company
82%
600+ reviews
Sources: TrueUp, Glassdoor, Blind
Better than 84% of tech co's
Approve of CEO
Oren Kaniel
87%
Sources: TrueUp, Glassdoor, Blind
People
Rankings and awards
Layoffs
Feb 2025 · 1 year ago
100 impacted7%
Top posts
Other info
Products and services they use
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