TrueUp Privacy Policy
Effective date: January 1, 2023
This Privacy Policy applies to your access and use of all products and services that are made available by TrueUp, Inc. or its affiliates (the “TrueUp Services” or “Services”) through our websites (collectively, the “Site”).
This Privacy Policy describes the information that we gather from you, how we use your information, whom we share your information with, and the steps we take to protect your information. By using the Services, you consent to the privacy practices described in this Policy.
Capitalized terms that are not defined in the Privacy Policy have the meaning given to them in the TrueUp Terms of Use.
I. Information we collect
A. INFORMATION WE COLLECT DIRECTLY FROM YOU
We may collect information directly from you when you use our Services — for example, when you register to become a memberor when you fill out forms or other fields on our Site. In such cases, we may ask you to provide us with one or more of the following pieces of information:
Name.
Email address.
Public profiles.
Professional interests.
B. INFORMATION AUTOMATICALLY COLLECTED
1. Information Collected
When you visit the Site, use the Services, or open an email from TrueUp, we may automatically receive and record certain information from your computer, web browser and/or mobile device, including without limitation:
IP address or other device address or ID.
Web browser and/or device type.
Geolocation data, including if you use the Site on a mobile device.
Hardware and software settings and configurations.
Web pages or sites that you visit just before or just after visiting the Site.
Pages you view on the Site.
Your actions on the Site.
Dates and times that you visit, access, or use the Services.
2. Cookie Information
When you use the Services, we may send one or more Cookies (which are small text files containing a string of alphanumeric characters) to your computer or mobile device. We may use both Session Cookies and Persistent Cookies. A Session Cookie disappears after you close your browser. A Persistent Cookie remains after you close your browser and may be used by your browser on subsequent visits to the Services. Persistent Cookies can be removed. Please review your web browser “Help” file to learn the proper way to modify your Cookie settings. If you delete, or choose not to accept, Cookies from the Services, you may not be able to utilize the features of the Services to their fullest potential.
II. How We Use Your Information
Your information is an integral part of our operations, and we use it in a variety of ways in providing the Services and operating our business. We use the information you provide, for example:
A. To provide you the Services you request and enable non-affiliated third parties to provide additional services to you.
B. To operate, maintain and improve the Services and create new features and functionality.
C. To understand and analyze usage trends and preferences of our users across different devices.
D. For fraud detection and information security.
E. We may use your e-mail address or other personal information (a) to contact you for administrative purposes such as customer service, (b) to address intellectual property, right of privacy or defamation issues related to content you have posted on the Services, and/or (c) to send you promotional materials, offers, and/or messages related to the Services. Generally, you can opt out of receiving promotional communications, through links provided in the messages, by updating your account preferences through the Services, or by contacting us directly.
F. We may use Cookie Information and Automatically Collected Information to: (a) personalize our services, such as remembering your information so that you will not have to re-enter it during your visit or the next time you visit the Services; (b) provide customized advertisements, content, and information across your devices; (c) monitor and analyze the effectiveness of Services and third-party marketing activities; (d) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (e) track your entries, submissions, and status in any promotions or other activities.
III. How We Share Your Information
A. We may share your information with third-party service providers to support our internal and business operations. In such cases, service providers may use the information only as necessary to provide the services to us and are contractually required to keep your information confidential and secure. For example:
For website, application development, hosting, data storage, maintenance, and other services for us.
For internal marketing, delivery of emails, including promotional, marketing and transactional materials, delivery of other promotional materials, including via postal mailers, SMS and text messaging, and online and social media promotions and advertising.
For fraud prevention and security purposes.
B. We may share deidentified and/or aggregate analytics with third-party partners about how users interact with our Services, including usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Service.
C. We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws (such as copyright law), in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement activity.
D. You may, of course, decline to share certain information with us, in which case we may not be able to provide to you some of the features and functionality of the Services.
IV. Updating Your Membership Information, Canceling Your Membership, and Deactivating Your Account
A. UPDATING YOUR INFORMATION
Once you have registered for a TrueUp account, you may update or correct your profile information and preferences at any time by accessing your account settings page through the Site.
C. UNSUBSCRIBING FROM EMAILS
If you do not wish to receive email offers or newsletters from us, you can opt out of receiving email information from us (except for emails related to the completion of your registration, correction of user data, change of password, and other similar communications essential to your transactions through the Services) by using the unsubscribe process at the bottom of any marketing email from us. Although your changes are reflected promptly in active user databases, we may retain all information you submit for a variety of purposes, including backups and archiving, prevention of fraud and abuse, and analytics.
V. Our Commitment to Data Security
We use certain physical, managerial, and technical safeguards that are designed to protect the integrity and security of your information. We cannot, however, ensure or warrant the security of any information you transmit to us through the Services or store on the Site, and you do so at your own risk.
VII. In the Event of Merger or Sale
TrueUp reserves the right to transfer or assign the information that we have collected from users in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
VIII. Changes and Updates to This Privacy Policy
We reserve the right to make changes to this Privacy Policy at any time. We will notify you about material changes in the way we treat your information, including by placing a prominent notice on the Site or by sending you an email so that you can choose whether to continue using the Services. Material modifications are effective 30 calendar days after our initial notification or upon your acceptance of the modified Terms. Immaterial modifications are effective upon posting of the updated Privacy Policy or Terms of Service on the Site. Please revisit this page periodically to stay aware of any changes to this Privacy Policy. For the avoidance of doubt, disputes arising hereunder will be resolved in accordance with the Privacy Policy in effect at the time the dispute arose.
Thank you for reviewing our Privacy Policy.