Overview
TrueUp
Trajectory Score
29
/100
Business
CRM tools
Founded
13 years ago
2014
Employees
230
Valuation
$0.6 billion
Company type
Private - Venture-Backed
Tags
Affinity is a CRM tools company. It is currently valued at $0.6 billion as a private company. 230 people work at Affinity. The company was founded in 2014.
Company grid
Employee happiness →
Growth →
🚀
🐢
😊
😟
Jobs
No job info
Financials
Valuation
$0.6billion
Last round - Sep 2021
Most recent funding
5 years ago
💸 ZIRP-era funding
Total funding
$120 million
Actual value 'created' (valuation - total funding)
+$480 million
Lead Investor - Seed
Pear VCLead Investor - Series A
8VCValuation per employee
$2.6 million
Culture
Employee sentiment
Would recommend company
77%
80+ reviews
Sources: TrueUp, Glassdoor, Blind
Better than 74% of tech co's
Approve of CEO
Ken Fine
89%
Sources: TrueUp, Glassdoor, Blind
People
Rankings and awards
CB Insights Fintech 100
2025
Inc. Best Workplace
2023
Inc. 5000 #156
2022
Layoffs
No known layoffs
Other info
Products and services they use
