business Overview
| HQ | placeNew York City Area |
| Business | Travel booking |
| Founded | access_time 26 years ago (founded 1997) |
TrueUp Trajectory Score | 72 /100 |
| Employees | 21,000 TrueUp Rank #64 |
| Valuation | $93 billion TrueUp Rank #33 all-time high: $103 B (-10%) 1 year ago: $83 B (+12%) 5 years ago: $78 B (+19%) 10 years ago: $30 B (+212%) |
| Public / Private | Public ($BKNG) |
| Lists | Marketplaces |
Booking is a Travel booking company with 17 job openings. It is currently valued at $93 billion as a public company. 21,000 people work at Booking. The company was founded in 1997.
Booking grid
Employee happiness →
Growth →
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local_atm Financials
| Valuation | $93 billion TrueUp Rank #33 52 wk high: $103 B (-10%) 1 year ago: $83 B (+12%) 5 years ago: $78 B (+19%) 10 years ago: $30 B (+212%) |
| Revenue trailing 12 months | $16 billion TrueUp Rank #53 |
| Revenue growth vs. same quarter last year | 29.4% TrueUp Rank #156 |
| MULTIPLES | |
| Valuation / Revenue | 5.8x |
| Valuation per employee | $4.4 million |
| Revenue per employee | $0.8 million |
phonelink Products
| Top products | - Priceline.com - Agoda.com (acq in 2007) - Booking.com (acq in 2005 for $133M) - Kayak.com (acq in 2013 for $1.8B) - Cheapflights (acq in 2017 for $550M) - Rentalcars.com (acq in 2010) - Momondo (acq in 2017 via Cheapflights) - and OpenTable (acq in 2014 for $2.6B) |
| Primary customer type | emoji_people B2C+business B2B |
| Is this really a tech company? | Definitely remove Network effects check Zero marginal costs to produce check Product improves over time close Zero cost to expand globally check Self-serve onboarding + Zero cost of sales |
emoji_people Culture
| Glassdoor employee reviews | 82% would recommend Booking to a friend (6,940 reviews) better than 64% of tech co's 76% approve of the CEO Glenn Fogel (1,963 reviews) worse than 69% of tech co's |
| Company mission | "Make it easier for everyone to experience the world" |
history Other info
| IPO date | Mar 31, 1999 (24 years ago) |
| Top owners at IPO | 47.1% - Jay S. Walker 19.8% - General Atlantic 10.2% - Richard S. Braddock 7.0% - Vulcan Ventures 3.6% - Jesse Fink 2.3% - N. J. Nicholas Jr. 1.8% - Timothy Brier 1.3% - Paul E. Francis |
| Founder ownership at IPO | 47.1% |
| Implied founder equity split | 100% - Jay S. Walker |
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