business Overview
HQplaceNew York City Area
BusinessTravel booking
Founded
access_time 26 years ago
(founded 1997)
TrueUp
Trajectory Score
72
/100
Employees
21,000
TrueUp
Rank
#64
Valuation
$93 billion
TrueUp
Rank
#33
all-time high: $103 B (-10%)
1 year ago: $83 B (+12%)
5 years ago: $78 B (+19%)
10 years ago: $30 B (+212%)
Public / PrivatePublic ($BKNG)
Lists
Marketplaces

Booking is a Travel booking company with 17 job openings. It is currently valued at $93 billion as a public company. 21,000 people work at Booking. The company was founded in 1997.

Booking grid
Employee happiness →
Growth →
🚀
🐢
😊
😟
Booking logo
work_outline Job Openings
17open jobs
local_atm Financials
Valuation
$93 billion
TrueUp
Rank
#33
52 wk high: $103 B (-10%)
1 year ago: $83 B (+12%)
5 years ago: $78 B (+19%)
10 years ago: $30 B (+212%)
Revenue
trailing 12 months
$16 billion
TrueUp
Rank
#53
Revenue growth
vs. same quarter
last year
29.4%
TrueUp
Rank
#156
MULTIPLES
Valuation / Revenue5.8x
Valuation per employee$4.4 million
Revenue per employee$0.8 million
phonelink Products
Top products
- Priceline.com
- Agoda.com (acq in 2007)
- Booking.com (acq in 2005 for $133M)
- Kayak.com (acq in 2013 for $1.8B)
- Cheapflights (acq in 2017 for $550M)
- Rentalcars.com (acq in 2010)
- Momondo (acq in 2017 via Cheapflights)
- and OpenTable (acq in 2014 for $2.6B)
Primary customer type
emoji_people B2C+business B2B
Is this really a tech company?
Definitely
remove Network effects
check Zero marginal costs to produce
check Product improves over time
close Zero cost to expand globally
check Self-serve onboarding + Zero cost of sales
emoji_people Culture
Glassdoor employee reviews
82%
would recommend Booking to a friend (6,940 reviews)
better than 64% of tech co's
76%
approve of the CEO Glenn Fogel (1,963 reviews)
worse than 69% of tech co's
Company mission"Make it easier for everyone to experience the world"
history Other info
IPO dateMar 31, 1999
(24 years ago)
Top owners at IPO
47.1% - Jay S. Walker
19.8% - General Atlantic
10.2% - Richard S. Braddock
7.0% - Vulcan Ventures
3.6% - Jesse Fink
2.3% - N. J. Nicholas Jr.
1.8% - Timothy Brier
1.3% - Paul E. Francis
Founder ownership at IPO47.1%
Implied founder equity split
100% - Jay S. Walker
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